As we wrap up our spring shipping season, it makes me reflect back to the very early days of the Estate Subscriber Program, back in the mid-1990s before wine clubs were as common as they are now. We began that program within a couple of years of releasing our first Single Vineyard Selection Chardonnays and Pinot Noirs because we wanted to make sure that our best customers had access to our best and most sought after wines. We started a precedent in those early years of having great parties where we shared special wines from older vintages or large format bottles to show appreciation to our most loyal customers. That tradition continues to this day. Our Estate Subscriber Program is still the best way to ensure that you can get the very best from our Estate, direct from the winery.
In 2000, we introduced our Bishop's Peak wines, which expanded our offering beyond estate grown Chardonnay and Pinot Noir to include other varietals from Paso Robles. In short order, we learned that many customers were interested in receiving a more diverse selection of wines, so we introduced the Talley Family Program to celebrate this diversity. To my way of thinking, this is more of a sampler program where people can get an overview of what we do and taste a greater array of wines. It's also a fun way to engage with us and other like minded people at our regular "pick up parties" throughout the year.
Our newest "club concept" doesn't include wine at all--it's a vegetable subscription club from Talley Farms. We started Talley Farms Fresh Harvest in 2012 as a way to share our produce, along with that of other local growers, with the San Luis Obispo County community. The response to the program has been overwhelming. I often hear people say that they view it as a weekly gift to themselves. We are currently working on a new website that will facilitate expanding the program to include more overnight home delivery throughout California. I'd like to figure out a way to someday include wine in those produce shipments.
If you're a member of the Estate Subscriber, Talley Family, or Fresh Harvest Programs, I offer my sincere thanks to you for your loyal support for what we do. If you're not a member, but like what we do, I encourage you to learn more and consider joining one of our clubs--it's the best way you can support what we do in a truly sustainable way.