Brian and Johnine’s Excellent Florida Adventure
Johnine and I have spent the past week in Florida, the second biggest market for our wines outside of California. By the time we finish, we will have traveled more than 1500 miles around the state.
We kicked off the trip with our first ever visit to the Florida Keys, that string of islands south of the main part of the state. We hosted a Wine Dinner at a private club in Key Largo called the Ocean Reef Club where we met many people from the Midwest and East Coast who spend their winters at the club. We also hosted a lunch for 26 customers, many from Key West who drove two hours to meet us and taste our wines, at the historic Cheeca Lodge. As we tasted the wines and talked about the unique character of the Arroyo Grande Valley, I kept thinking about those Corona ads we see on TV. It turns out that many are filmed in this area.
After two days in the Keys, it was time to head toward Miami, where I spent the day calling on customers with Melissa Lugo. We finished the day with a special tasting and dinner at the Hakassan at the Fontainebleu Hotel in Miami Beach. This is an amazing upscale Asian themed restaurant where they are pouring the Estate Pinot Noir by the glass. It was a special evening to taste through our portfolio with the salespeople who represent our wines in the area, and to say thank you to the sommelier at Hakassan who had chosen our wine from a lineup of more than 25 as his selection.
After South Florida we moved to a part of the state I’ve never visited before, the northwest “Panhandle” region. People in this area refer to it as “South Alabama.” We are participating in the annual South Walten Beaches Festival, one of the top 10 wine auctions in the United States, and which raises more than $1 million for local charities. We started with a low key welcome party featuring wine and beer tasting as well as Nashville based songwriters. The weekend includes several tastings, dinners and an auction. It will be a fun way to promote our wines and also raise money for a very worthy cause.
During our travels, we’ve had the pleasure of getting to know the people who sell our wines in the state. Our distributor in Florida, Augustan Wine Imports, sets the standard for the way that wholesale wine companies should operate. The company was originally founded by Proal and Connie Perry in the early 1990s, and we started doing business shortly thereafter. They have instilled a dedication to excellence at Augustan that I find inspiring. Johnine and I have enjoyed getting to know people here who love wine and are as passionate about the wine business as we are. We’re having a great time in Florida, and I encourage you to visit if you haven’t been here recently. The seafood is perfect with our chardonnay and pinot noir!