New York State of Mind
Regular readers will note that my last blog post was about my trip to Florida. This week I’m in New York. This may bring to mind some obvious questions, such as “Why do you travel?” and “How much do you travel?” Taking the second question first, I travel about 60 days per year, but much of it is focused this time of year. This is because springtime is when we release our chardonnays, and it’s a great time to visit and share the new releases. Springtime is also when many wine buyers are preparing for the summer season, so the timing is perfect.
There are several reasons why I travel. First, I really enjoy meeting the people who buy and sell our wines. I spend days with dynamic people in all aspects of the wine business—sales people, retailers, sommeliers and wine directors, as well as the managers and principals of our distributors. This is an invaluable way for me to learn about what is happening in our industry, which helps inform our decision making at the winery. Second, the wine industry is fundamentally a people business. It’s no longer good enough to make great wine—you need to effectively communicate what makes your wine special to be successful in this business.
This has been a great visit to New York. I’ve caught up with old friends from New York City, Westchester and New Jersey. I’ve learned how the demand for world class chardonnay and pinot noir continues to grow. I’ve enjoyed some great meals, including the best rendition of Tuscan Kale I’ve ever eaten. We are blessed to do business with two great distributors in the New York area—Michael Skurnik Wines for Talley Vineyards and T. Edward for Bishop’s Peak. Reconnecting with old friends, making new ones and sharing the story of Talley Vineyards—that’s why I travel.