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Anna Heacock, Marketing
 
April 8, 2013 | Anna Heacock, Marketing

Getting Fresh with Your Farmer

So I’ll just assume that you’ve heard about the Talley Farms Fresh Harvest program.  (If not http://talleyfarmsfreshharvest.com )  Being part of this very inspiring produce program for almost a year now, I’ve started thinking different about dinner, and also where it comes from.  I’ve noticed I’m not the only one.

After the last few decades of growing ingenuity in the food industry to produce more processed and genetically modified foods in large corporate facilities, the pendulum has really begun to swing the other way in the foodie culture.  There has been a significant boom in the “eating local” movement, and with that, a public interest in supporting and meeting their local farmers and ranchers.  I, along with the other 1,000 or so members that get a weekly Fresh Harvest box definitely fall into this category.

It’s my opinion that the wine industry initiated this way of thinking. For years, wine drinkers have willingly been inundated with information about terroir, vineyard practices, and the farming ethics that all contribute to the differing profiles of their wines.  General interest in this topic has been piqued and it’s only natural that it would translate to food and other products.  But really, who would have ever guessed that a discussion about soil, irrigation, and pesticides would be so necessary- especially at meal time? 

Recently, there have been several new food and wine events created in an effort to bring the public closer to their local growers.  This month alone, there are two major events here on the Central Coast that aim to put farmers, wineries, and consumers together.  Talley Vineyards will be participating in both. 

First, we will be attending the Earth Day Food and Wine Festival on April 20th up at Pomar Junction in Paso Robles http://earthdayfoodandwine.com.  This very hip annual event celebrates everything food and wine with a focus on sustainable, bio-dynamic, and organic.  Second, we will be participating in the first annual Farmfest at the Dinosaur Caves Park in Shell Beach http://www.slowine.com/events/farmfest.php.  This event will feature over 25 wineries and an unprecedented number of local producers from Central Coast Creamery to our own Talley Farms Fresh Harvest! 

At Talley Vineyards, and now Talley Farms, we’re always eager for an opportunity to educate.   Hopefully you too will have the chance to attend these events and “shake the hand that feeds you”.

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